Moonlight Aquatics
Independent Business
2021
​
Moonlight Aquatics is an independent, online business that sell domestic aquatic creatures and dry aquatic goods to current and future aquarium hobbyists.
​
Being granted with the creative freedom for the business's visual identity, I gave Moonlight Aquatics an eye capturing logo with a color palette that stands out and is recognizable among the aquarium hobbyist community.
Social Media profile icon.
Facebook header.
Rebranding Exploration
The business client wanted to grow out of the colorful branding into something more simple and clean that will attract new customers. We realized that the previous colorful branding attracted a more feminine demographic, so we made a new goal to create a new logo and brand that is approachable by anyone, regardless of gender or age.
​
To aim for simplicity, we limited the brand color to three colors/shades. For the logo, we sought to combine symbols that encompasses the name "Moonlight Aquatics."
​
The final logo -- as seen in the above section -- displays a crescent moon, the chinese character for "light" (for the owner's Chinese identity), and a fish.
Initial Branding
Social Media Posts
Early Drafts
